I am discovering that one single person does not have all the answers and never will, so don't get fooled with the "Complete Package" or promise that their system is "The Best". Sites are always upgrading, so any information you get today may already be years out of date. The actual link to a site may no longer exist or their interface may have changed so the initial instructions given to you are about as useful as an ashtray on a motorbike!

Set up an appointment for the interview. This can be done over the phone or face to face depending on the availability of your interviewee. But I suggest that you push for face to face interview as this can sound more personal and engaging.

Let's take your standard "how to" product. Usually, it's in the form of a book. Boring! At the very least, you can send it out to a voice-over specialist, and turn it into an audio book. This can be done for under $200 in most cases. And now you can add your audio book to your regular book, and watch the value of your products shoot through the roof.

A 60 minute video doing a loan modification from start to finish. Some people just don't like to read. That's pretty evident by the number of people who watch tv vs the number who read books for entertainment. Mike includes a 60 minute video that goes step-by-step into filling out the application and the documents to back it up. Very useful.

The best way to figure out what you need is to go your research. Go to a salesperson or a audio specialist and ask them about the specific equipment you are looking at. Ask them if it will work in your car. You may even have to let them inspect your car, but they can likely tell you whether or not it will work over the phone. After you know that the equipment will work for your car, you will need to make sure the equipment works as it should. Ask to test the equipment, if it is not in a car at the time.

A zipped folder of all the forms you need in word, txt and excel formats. These forms work on Mac's or PC's. You can print them as many times as necessary. If you make a mistake, don't white it out, just print a new form.

specialist audio Some successful content websites are blogs. Some are much more like magazines with feature articles. If your site is more feature-based, consider starting a separate blog that can be more informal and brief. Update the blog every day even if it is with just one- or two-sentence comments. Blogs that are infrequently updated quickly lose their audience.

Keep it simple. Having a long-winded chat or too long a work-up before you reveal the product will hardly leave your customers on the edge of their seats. Remember that the Internet is a world of distractions so make your point quickly in the webcast and keep the ball rolling.